Build For Tomorrow - Jason Feifer, Gebunden | Orbisana

Build for Tomorrow. Chapter 1You Come from the Future Jesse Kirshbaum s clients have been in a panic. This is understandable. They re musicians, and popular musicians once had relatively straightforward careers: They scored recording contracts, sold their music to fans, maybe also sold it to advertising and television producers, and they toured and hawked swag. As a longtime music agent, Kirshbaum has been in the business of making this business happen. The company he founded, Nue Agency, works with some of the biggest names in entertainment. But the industry s old tricks are stumbling. Streaming services have decimated CD sales. Record labels aren t what they once were. As a result, many musicians are furious at the likes of Spotify. And now it s Kirshbaum s job to figure out how to fix this mess and make his clients money. If you think that change is opportunity, Kirshbaum said to me, then what would you say to my clients? Do you know who John Philip Sousa is? I replied. Kirshbaum did not. But he should. Sousa was once among the most famous musicians in America, and he, too, felt left behind by a massive shift in the music industry, and he, too, responded with panic. But now that we look back upon his story, we can see just how much energy he wasted. When we feel panic, I suspect it s in part because we feel alone. We think we re experiencing something that nobody else has, and we imagine that there is no playbook for what s next. We feel like guinea pigs and nobody wants to be the guinea pig! We want to be the Tesla driving through a beautiful, mountainous pass, long after somebody else dynamited their way through the rock and smoothly paved the road. But here s the surprising truth that s hard to recognize at the beginning of change: Even when we feel lost, we are almost driving that smoothed-out mountainous pass. Someone before us already dealt with what we re dealing with now. There actually is evidence of the path forward. All we need to do is take it seriously. That s what really drew me to history. When I started looking backward in time, to moments when other industries were disrupted and other lives were altered, I saw a lot of the same fear and resistance that we see about today s changes. Today s fears about privacy and misinformation on the internet? They were expressed in the 1800s about the telegraph. Today s parental guilt over kids addiction to screens? You ll find 1920s parents bemoaning radio in the same way. With the benefit of hindsight, we can see how panic never led us to solutions but it did inhibit people from maximizing their lives. They were so focused on losing the old opportunities, they failed to see new ones. This helped me coalesce around a theory about change. I call it: You Come from the Future. As we begin to untangle the panic around change, I want to prove to you that you come from the future. It is a liberating realization. And it all starts with John Philip Sousa. The Drumbeat of Panic You, too, may not know much about Sousa. But you do know his music. Sousa was born in 1854, in an era where all music was performed live. There was no radio when he was born, nor were record players available. If you wanted to hear music, then musicians would need to pick up their instruments and play for you in a one-time, unrecorded, never-to-be-heard-again performance. This is how it had always been. Sousa learned the violin at an early age. At age thirteen, he joined the United States Marine Band. He also studied music privately and learned not just to perform but to compose and to conduct large orchestras. He composed what would become some of the most famous marches in American history. His song The Stars and Stripes Forever was

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