The Value Chain of the Volkswagen Group | Thalia
Thalia Gutscheine und Aktionen
Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.
EAN: 9783640467488
Der Artikel hat 0 Kommentar(e).
Sie können hier einen eigenen Kommentar verfassen.
* Für den angezeigten Preis wird keine Gewähr übernommen. Bitte besuchen Sie den Partnershop, um sich über den aktuellen Preis zu informieren. Bei Arzneimitteln lesen Sie die Packungsbeilage oder fragen Sie den Arzt oder Apotheker.
Beliebte Suchen...
- touchpad
- head and shoulders
- minions
- cabaret
- leben des brian
- dove creme
- pril
- swarovski kristalle
- febreze
- himmelstange
- damen jeans bootcut
- damen bademantel
- damenschuhe lederfutter weite k
- damenschuhe weite k größe 44
- damen halbschuh stretch
- tankini damen
- damen wallet
- cargohose damen
- damenschuhe
- damen strumpfhosen